The Psychology of Trolling and Lurking: The Role of Defriending and Gamification for Increasing Participation in Online Communities Using Seductive Narratives

The Psychology of Trolling and Lurking: The Role of Defriending and Gamification for Increasing Participation in Online Communities Using Seductive Narratives

Jonathan Bishop

Abstract

The rise of social networking services have furthered the proliferation of online communities, transferring the power of controlling access to content from often one person who operates a system (sysop), which they would normally rely on, to them personally. With increased participation in social networking and services come new problems and issues, such as trolling, where unconstructive messages are posted to incite a reaction, and lurking, where persons refuse to participate. Methods of dealing with these abuses included defriending, which can include blocking strangers. The Gamified Flow of Persuasion model is proposed, building on work in ecological cognition and the participation continuum, the chapter shows how all of these models can collectively be used with gamification principles to increase participation in online communities through effective management of lurking, trolling, and defriending.

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References

Jonathan Bishop (2014). The Psychology of Trolling and Lurking: The Role of Defriending and Gamification for Increasing Participation in Online Communities Using Seductive Narratives. In: J. Bishop (Ed.) Gamification for Human Factors Integration: Social, Education, and Psychological Issues. IGI Global: Hershey, PA. Available online at: http://resources.crocels.com/wp-content/uploads/sites/4/the-psychology-of-trolling-and-lurking-defriending-gamification.pdf

Jonathan Bishop (2013). The Psychology of Trolling and Lurking: The Role of Defriending and Gamification for Increasing Participation in Online Communities Using Seductive Narratives. In: J. Bishop (Ed.) Examining the Concepts, Issues, and Implications of Internet Trolling. IGI Global: Hershey, PA. Available online at: http://resources.crocels.com/wp-content/uploads/sites/4/the-psychology-of-trolling-and-lurking-defriending-gamification.pdf

Jonathan Bishop (2012). The Psychology of Trolling and Lurking: The Role of Defriending and Gamification for Increasing Participation in Online Communities Using Seductive Narratives. In: H. Li (Ed.) Virtual Community Participation and Motivation: Cross-Disciplinary Theories. IGI Global: Hershey, PA. Available online at: http://resources.crocels.com/wp-content/uploads/sites/4/the-psychology-of-trolling-and-lurking-defriending-gamification.pdf